Business, professional head shots, something in which many of us take for granted; the mentality being well I took one three years ago and it still looks like me.
Well in today's digital business age a head shot of three years ago i snot good enough. With many of us having to build a relationship through email, text, and over the phone having an outdated head shot is no longer something you take once and leave it.
As with your CV a head shot should be renewed like your license, or your vehicles license plates at a minimum once a year. You change your look, a new head shot. Why you may ask? Simply put, if a client who has only been interacting with you electronically meets you but you look nothing like your picture; all that work building that relationship with the lead, may be for naught.
Here is a handy blog about five things you should do before stepping in-front of the camera for your head shot!
1. You're wearing what?
Don't wear any graphic logos, band names, or funny slogans on your top. There is a good possibility the t-shirt will be cut off in the shot and it will unflattering. Who wants to wear a t-shirt where only one word of the funny slogan is being shown.
Patterns, stripes (vertical or horizontal) create what is called a moire effect in camera and on computer screens create a secondary rippling effect. It is extremely evident when the image is small on a screen. If you can think about wearing something plain which will look good not matter what size the image is.
A lot of portraits get converted to black and white so you need to also consider the colour tones you may wear. The pink tie with the light blue shirt may look great in the mirror, but by the time the image has been converted to black and white the tones may blend together. Think about contrasting the tones, if you are concerned about it, wear what you think will look good take a selfie in the mirror and convert it to black and white and see if turned out.
2. Your hair
You're busy, you lose track of time and realize it is your turn for the corporate headshot. You rush to the conference room and never realize your hair is a mess. This is especially true for women more then men, since the majority of men wear their hair short. Always bring a brush to the shoot so you can brush it out and give yourself the flowing hair like a shampoo advertisement.
Remember I don't know what you look like before we meet to do the headshot, so ensure your hair is how you want it. It is so much easier for me as the photographer to have your hair right before the picture is taken. Trying to photoshop your hair properly is a time consuming and something above and beyond what is included in the job.
Most of the time lighting is artificial, this provides the most consistency in photography. Allowing for the best and most flattering image of you. But, one of the disadvantages of studio lighting is the accentuation of your skin looking shiny / glossy / sweaty / greasy. It becomes even more evident when it is a hot day.
To battlement of the skin issues under artificial light; I would recommend a bit of concealer or foundation for you ladies. Gentlemen a quick trip to the bathroom to wash your face just before you have your photo taken, or a wash with a baby wipe will work as well.
This one is not a big issue, but always note worthy. If you normally wear glasses and people associate you with wearing glasses; wear them! Now if you only wear glasses to read or work on your computer like so many of us. Decide whether you will wear them or not, and if you are not wearing glasses for your photoshoot, then take them off at least half an hour before the shoot so the nose guards don't leave marks on your nose.
Now if you're wearing glasses, two things which will make life easier and make you look outstanding is first and foremost give your glasses a really good thorough cleaning. Make sure they are spotless, if your frames pick up your fingerprints give them a clean as well.
The other thing about glasses is always push them as far back along your nose as possible. This does a few things, one gives the camera a good look at your eyes; simply because glasses slip ever so slightly and they can cover your eyes in an image. Having them pushed back also reduces the chance of glare from the studio lighting.
5. Make up
Before you put any make up on in the morning remember this is a professional shot of you at work. Looking natural is always the best recipe for success in a proper headshot, don't go overboard as you would if you were going to a gala. Keep it simple and make sure it feels good for you. If you normally wear a strong lipstick, then thats fine, but don’t go for a bold look if you don’t normally look like that. After all you want the image to be a good professional representation of yourself.
One Last Thing
Before you go to any shot, visit a mirror to make sure you look the way you want to look, because I would have not met you till the moment you come to take the headshot. Some things to look for while you do the last once over. Your hair looks good, your tie is on straight, your necklace hasn't slipped around and also you don't have lunch stuck in your teeth.
There is more of a list which involves posing which I will do another day, however we like to take care of that to make sure you are looking your best. If you or your company require professional headshots photographed please click on the button below to book your consultation with us.
If there any tips you have learned or want to share, please don't hesitate to leave a comment below.